The Layla & Kays Rooted Routine
Cleanse the scalp. Protect the fibre.
Two products. One routine. A different way to think about textured hair.
- Scalp
- Fibre
- Protection
Protection matters more than repair
Layla & Kays Sulphate-Free Shampoo
01 — Cleanse
Start at the scalp
Layla & Kays Sulphate-Free Shampoo
Your scalp-first step
Massage the shampoo gently into the scalp and allow the lather to cleanse through the hair as you rinse.
The goal is not to aggressively strip the hair. It is to make cleansing part of a consistent routine that respects the scalp and the textured fibre.
How to use
- Thoroughly wet hair and scalp.
- Apply shampoo primarily to the scalp.
- Massage gently with your fingertips.
- Allow the shampoo to travel through the lengths as you rinse.
- Rinse thoroughly.
Cleanse the scalp. Don't punish the fibre.
Layla & Kays Conditioner with PhytoProtect™
02 — Condition + Protect
Where the routine goes further
Layla & Kays Conditioner with PhytoProtect™
Your protection step
Textured hair can be particularly vulnerable to oxidative stress because of its structure. The fibre's curvature, asymmetric cross-section and internal architecture create additional mechanical vulnerability.
PhytoProtect™ is an antioxidant blend of three ingredients, each selected to address a different pathway involved in oxidative fibre damage.
- Mangiferin (mango leaf)
- Ferulic acid
- Naringin
How to use
- After shampooing, apply conditioner through the lengths and ends.
- Concentrate on areas that feel dry or vulnerable.
- Gently distribute through the hair.
- Leave on according to the product directions.
- Rinse.
The conditioner was tested against untreated hair under standardised UV exposure. Textured hair showed substantially greater thinning and tracer uptake under oxidative stress, while pre-treatment with the conditioner preserved fibre thickness, keratin integrity and cuticle condition.
Condition today to help protect tomorrow's hair.
Every wash day
The Rooted Routine
-
01
Cleanse
Layla & Kays Sulphate-Free Shampoo, worked into the scalp.
-
02
Condition + Protect
Layla & Kays PhytoProtect™ Conditioner, through the lengths and ends.
-
03
Gentle dry + style
Minimise unnecessary heat, tension and mechanical stress.
That's it. Two products. Three principles: cleanse, condition, protect.
Between wash days
Your routine doesn't have to mean adding another product. Between wash days, the focus is protection rather than constant intervention.
- Minimise unnecessary manipulation.
- Avoid excessive heat where possible.
- Be gentle when detangling and handling wet hair.
- Reduce sustained traction and tension.
- Protect hair from avoidable environmental and chemical stress.
Your routine, your hair
A curl pattern doesn't tell the whole story
Two people can have a similar curl pattern but very different follicle biology, fibre characteristics, scalp conditions and care needs. Rooted argues for looking beyond the curl-type chart and understanding the scalp, the fibre, and the stresses acting on both.
What type of curl do I have?
What does my scalp and fibre need today?
If your hair feels dry
Focus on consistent conditioning and reducing unnecessary heat and manipulation.
If your hair feels fragile
Prioritise gentle handling and fibre protection.
If your hair meets heat, colour, chemicals, UV or chlorine
Protection becomes even more important, because these are sources of oxidative and structural stress.
If your scalp is uncomfortable
Don't treat itch, burning, persistent scale or tenderness as something to tolerate. These can be biological signals and deserve attention.
Scalp first. Fibre second. Protection always.
Your scalp grows your hair. Your fibre carries the history of everything it has been exposed to.
Cleanse the scalp. Condition the fibre. Protect against what comes next.
Start the routine
Two products. One rooted routine. Science designed around textured hair.